What is a video, and what can it do for your business?
Video has been an important element in attracting and maintaining customer interest in the digital era. This is because videos can be watched anytime and anywhere, making them a powerful tool for advertising campaigns.
There are many social media users out there. Users can have social media accounts on Facebook, Twitter, LinkedIn. Advertising your products and company on these platforms is very effective. This article will explore how you can use videos to promote your brand or company on these platforms.
Why Video Marketing?
Video marketing is the most powerful tool in digital marketing. Videos allow you to connect with your customers on a whole new level that other channels just can't deliver.
A video has the power to create quick brand awareness, improve brand awareness, and increase conversions. This is because videos are processed 60,000% faster in the brain than text.
Videos also receive 94% more views than traditional updates on social media sites like Facebook or Twitter. So even though videos take much longer to produce than text-based content, they are worth the investment.
Youtube
YouTube is one of the most famous and high-traffic websites, and they're looking for more video content. Uploading videos on your YouTube channel is easy to integrate videos into your website and social media accounts.
Some brands have been using YouTube as a marketing tool for some time. For example, brands with a large following on YouTube can create sponsored content, which often appears as a video ad on a user's homepage or search results page.
The popularity of YouTubers, such as PewDiePie and Zoella, has led to Disney and Microsoft signing deals with them. They provide their followers with exclusive behind-the-scenes footage and other content.
Advertising your brand using videos is a great way to make your company stand out from the competition. Despite this, not all videos are created equal, and before you start spreading your videos on social media, you need to consider a few things.
Whether you're planning on making them yourself or hiring a professional explainer video production company.
Here are the top 10 tips for creating compelling videos that will help get your brand noticed.
1. Create a video with a call to action
The purpose of the call to action in the video is to get the viewer to go onto a site and purchase or find more information on the advertised product or service.
It would be beneficial for businesses if CTA were in their marketing videos for sales and lead generation.
2. Use short, catchy videos that are quick to watch
The videos should not be lengthy and uninteresting to watch. Instead, make sure you make catchy and short videos that increase interest in the views. Start the video with a 'hook' to capture the viewers' attention and should be concise and crisp for a clear understanding of the message.
3. Offer rewards for sharing your video
According to the survey, 76% of consumers are interested in the more rewarded videos. So, apart from offering purchase points and seasonal discounts, video marketing has new ways of attracting your consumers.
The new wave of consumers expects rewards to engage with the brand, like watching promo videos or sharing them with their friends.
4. Have a consistent theme and style
This point relates mainly to the branding aspect of the company. You need to create videos with theme and style and stick to them to maintain consistency. In addition, it will help your customers identify your content and help them grasp the video content quickly.
This means-
- Consistent opening and closing segments (intro/outro)
- Constant music (or an intro/outro theme or score)
- Consistent style or tone (the program uses the same type of language or repeats specific phrases)
- Consistent filming style, lighting, color
5. Follow Industry trends
6. Showcase your products and services
7. Create a video to show the behind the scenes of your brand
8. Make your videos interactive.
- conversion
- engagement
- customer database
9. Use popular social media channels to promote your videos
- YouTube
- Tiktok
10. Put links in the description of your video.
*Readers are advised to proceed further at their own risk, while/if buying a product/service.