Any online business needs an effective content strategy and according to statistics, more than 60% of businesses do not have a documented content marketing plan. Content acts as a medium to communicate with your customers, a source that promulgates about your presence on the internet. Compared to other marketing efforts, content marketing can help you have a high return on investment provided you have implemented it adequately and have stuck with it for a long time.
If your business is going uphill despite the fact that you do not have a content marketing strategy, it is a matter of luck. You are likely to suffer from huge losses if you continue without having a strategy. To enhance the return on investment, you should follow the steps mentioned below to create a content marketing strategy:
Table of Contents
Tips for Create a Content Marketing Strategy
Know your audience
First off, you should know about your audience. Unless you know about your targeted audience, you will not be able to achieve your goal. Analytics tools will let you know about gender and age. You will have a clear insight into which age group they belong to and how many of them are men and women.
Content must be user-friendly. If you have already had an idea about which part of the world does your major audience belongs to, you will generate your content accordingly. Always remember that the content must be user-friendly. It must be specific enough so that your audience gets a clear idea about your product or service. You should figure out some ways to collect feedback from your customer about the content. It will help you what they feel about what you are producing and how you can address problems in your content.
Make your content engaging
Now that you have come to know about your audience and what kind of content they expect you to upload. The next step is to build a creative strategy. Undoubtedly, your content should be specific enough but as you know the plain content is not enough to tie your customers with you. You have to connect with your audience. You have to clearly show your audience who you are and how you are different from your competitors.
Make your content engaging by creating infographics and visuals. Add relevant videos to the content. Nowadays people prefer watching videos to content. Make sure that the videos are informative, meaningful and short. Promote them on social media platforms. Approach your customers to solve their queries. A business becomes successful only when you follow a proactive approach.
Create a blog
The blog is a must when it comes to an effective content marketing strategy. Blogging can help you promote your business indirectly to reach out to a large number of audience. As you get the idea of creating a blog, you should brainstorm some ideas on which you can write. Make sure that they are relevant to your product and service. If your target audience is IT companies who constantly need the supply of software you develop, your blogs should be around them. For instance, the topic you may choose is “How the software overcomes those challenges that IT companies face currently”.
Evaluate how your content is working
Your content is already out there. It is on your website, blog, social media platforms, etc. Now you have to analyze how the content is helping you to meet your goals. The best way to know how much your approach is effective, you should pursue a content audit. It will help you assess the usefulness or success of the content you posted on submission sites, website and your own blogging site. You will get a clear insight into gaps that may include keywords relevant to your content that you are not using to target the audience, queries that have not been responded to, and content that is ranking high but does not show up in the Goggle box. You can also compare your content with that of your competitors. It will help you know where you are lagged behind, how you should improve and how new content can improve your current situation.
Find out best content channels
You must know where your audience is landing and where you have a successful online presence. It is important that you consider the current scenario. However, before you take the plunge, you should use Google Analytics. It will explain to you the network where your content is being shared. You can also use Buzzsumo to collect similar data. All you need to do is you just have to type your domain name in content analysis. You will get a chart showing shares by the network, shares by content type, shares by content length and most popular content in past years.
Allocate resources
Once you have got to know about your targeted audience, the content you are producing and the platforms where you will share it, the next step is to decide on who will create the content, when you will publish it, which digital tools you need to create it and much more. A content marketing manager must be in touch with content creators who will evaluate whether the content delivers the audience what they are looking for. The manager has to decide on the ways of optimizing it on the internet. Look for content creators who may involve freelancers, in-house content writers, graphic designers, video creators. Before you upload any content, make sure that infographics, videos, and images are relevant to the content.
Arrange funds
Well, you have gone through all stages of content marketing strategy. You need funds to implement it. Of course, freelancers, videographers and the in-house team will charge for their service.
With an effective content marketing strategy, you can attract a large number of audience and build a brand.
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I’m Jimish Shah, the person who started SkyZ Infotech, a Powerful and Result-Driven Most Reliable Digital Partner. I’m a professional blogger, digital marketer, and content marketer also with over 8 years of experience. My focus is on providing the most researched information to new startups, entrepreneurs, freelancers, and bloggers. My objective is to educate the youth of today on a broad range of subjects.
