Gel and acrylic nails have become quite trendy worldwide, there are exclusive nail salons for gel nail extensions, manicure, and other services. With the increased consumption of gel nail cosmetics, brands have introduced signature gel nail product collection that includes lasting gel colors, powder, and other items.
If you have a nail cosmetic brand and looking for an effective and astute way to pitch your gel product range, custom packaging is likely to assist you in this effort. Marvelously designed product packaging has the power to stir the interest of potential buyers. If you are selling the gel nail collection to salons, it is all the way more important to have professionally designed and printed custom cosmetic boxes.
You can create a distinguished affinity for your brand and products through winsome packaging boxes for gel cosmetics. Brands like OPI have signature gel nail range, you can take inspiration from their custom packaging and come up with something enthralling and engaging.
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Tips on Customized Packaging for Gel Nail Cosmetics
Marvy Packaging Artwork that Complements the Products
The design of packaging plays a crucial role in making a product worth liking or repelling for the shoppers. So making the boxes for gel nail cosmetics likable through dazzling packaging artwork is likely to make the nail colors, gel powder, and other items worth trying out for the buyers. They will be interested in knowing more about the brand that has such a striking cosmetic packaging box design. Make sure that the packaging boxes’ layout matches your product features, if you have a certain theme for the collection, highlight it through the artwork.
Custom Cosmetic Packaging that Explains the Products
If a customer is looking for gel nail items that can be used at home for doing permanent gel manicure, there will be many questions about various products that she would require answers to. Adding value to your packaging by answering the queries and concerns of shoppers on the boxes is likely to make your brand and cosmetics likable with the consumers. They don’t have to search for the product usage details elsewhere. If your nail cosmetics are intended for salons as well, provide essential information like how long a gel nail color requires to get dry with UV light, if the gel powder should be avoided touching the cuticles and if a gel color stays for up to three weeks.
Boxes that are User-Friendly and Worth Keeping
Cosmetic boxes for gel products should be user-friendly. Easy to open and carry packaging tend to get stored along with an item. You should prefer a box style that is not a hassle to handle. If you have a dependable printer, discuss it to explore the available options. You need to be meticulous with the choice of printing material for packaging as well. The sturdy stock should be selected for the gel cosmetics to protect them from getting dried up and runny due to extreme heat, moisture, and shock.
If your products are endorsed and recommended by top salons, promote it on your custom packaging. This will augment your image as a cosmetic business that has quality products.
Make your packaging insignia of your brand by having a logo, tagline and other essential details printed on it. You can boost your branding and marketing efforts through personalized packaging.
AddHumor to SpruceupDull Packaging
When it comes to packaging there are no hard and fast rules. You are not bond to keep your product packaging dull or dreary. Perk up your packaging with humor and breathe a new life into it.
Adding humor will help differentiate your containers but make sure to be humorous without seeming like a complete joke. If done right, funny content is a way to get along with people and drive engagement.
Don’t Forget the Fundamental Purpose
Sure, creating attractive packaging is one of the top priorities for businesses but one can’t simply forget its basic purpose when creating one i.e. keep the product safe. For instance, edible products require air-tight packaging. You cannot pack them in loose carton boxes just to look different from others.
Of course, there’s no harm in being creative but your packaging solution shouldn’t affect the shelf life of the encase products. Use a container that keeps your product safe so your customers can get maximum value for their money. Remember, no one will buy a product if its beautiful packaging fails to keep the contents safe and usable.
Don’t let Extensibility Ruin your Packaging
One can never know when their product draws customers in huge numbers and you feel the need to introduce new products. So there’s no harm in keeping the scope of extensibility in mind when creating your packaging. But you cannot do that without hampering your current sales. Why?
It’s way easier to launch a new product in old packaging, then designing one from scratch as customers trust the old one. Moreover, it’s illogical to develop new packaging when you already have a loyal customer base of a product.
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I’m Jimish Shah, the person who started SkyZ Infotech, a Powerful and Result-Driven Most Reliable Digital Partner. I’m a professional blogger, digital marketer, and content marketer also with over 8 years of experience. My focus is on providing the most researched information to new startups, entrepreneurs, freelancers, and bloggers. My objective is to educate the youth of today on a broad range of subjects.